The Prices Are Right!

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A small business owner raised a concern that has plagued most of the small business owners who attended Mindful Profits workshops this year. She knew what she charged for her services were too low but hadn’t raised her prices for fear of losing clients. How do you raise prices without losing customers? Small business owners […]

Think Before Spending

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Money doesn’t go far in small business. Should we spend more on marketing communications? Buy a new laptop; desktop; tablet; smartphone; or camera?  Upgrade our website; CRM; billing system; cloud storage; phone or Internet services? Hire a new sales, customer service, or finance person? Enhance employee benefits? Create new products? And so on. Each opportunity […]

Wrap Up the Holidays with Some Extra Income

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While everyone may have already bought their holiday gifts by now, they’ve still got to wrap them! Along with no-question return policies and an army of customer service representatives, complimentary giftwrapping is another retail industry perk that is going extinct. Macy’s; JCPenney; Lord & Taylor; Target; and Kohl’s are just a few department stores that […]

To Wholesale, or Not to Wholesale?

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Laurie Gonyea created Feel Good Yarn Co., a luxury hand-knit yarn business that produces SilverSpun, the first yarn in the U.S. to be spun with pure silver. Silver is both conductive and therapeutic, not to mention beautiful when spun with cotton yarn. In her first year, Gonyea’s sales, revenue and demand for her product grew […]

Entrepreneurs on Taking Out the Garbage

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Through the Mindful Profits team’s experience with hundreds of entrepreneurs, a consistent theme has surfaced. In small companies, everyone “takes out the garbage.” Yes, entrepreneurs work overtime to forecast their budget and revenue; secure funding; pay credit card bills; invoice clients; collect payments; build a prospect database; launch products and services; manage sales and marketing; track […]