Do It Yourself World of Entrepreneurs

Posted · Add Comment

How do you prioritize when you’re doing everything yourself? You’ve probably received a lot of promotional messages with a tag line sounding something like this: “Learn How To Launch An Effective, Do It Yourself Public Relations Campaign.” Another thing for you to do, all by yourself. Actually, you’re not alone: 78% of US businesses, or more than […]

Website Traffic = Sales?

Posted · Add Comment

Online marketing: Visibility is key Online marketing is a blessing and a curse to small business owners. Actually, it’s more like a mysterious genie that showed up one day promising to skyrocket your sales. While online marketing, which includes social media, is a more affordable marketing platform, it’s also hard to track and see results. […]

Improv in Business

Posted · Add Comment

Business is One Big Improv Act Being good at “business” isn’t one thing. Being good at running a business is the culmination of many different skills and characteristics, especially for small business owners who usually manage all aspects of their businesses themselves – at least in the beginning. The small business owner is a medley […]

A Dog’s Lesson On Cold Calling

Posted · Add Comment

Some thoughts from Mindful Profits founder Amanda Weathersby: I love my dog. She is beautiful, smart, loyal, well-behaved, funny, a good dancer, and concerned for my well-being. In fact, she is the most wonderful dog in the world. What do dogs have to do with cold calling, you ask? I’m getting to that. When I […]

Think Before Spending

Posted · Add Comment

Money doesn’t go far in small business. Should we spend more on marketing communications? Buy a new laptop; desktop; tablet; smartphone; or camera?  Upgrade our website; CRM; billing system; cloud storage; phone or Internet services? Hire a new sales, customer service, or finance person? Enhance employee benefits? Create new products? And so on. Each opportunity […]