A Dog’s Lesson On Cold Calling


Some thoughts from Mindful Profits founder Amanda Weathersby: I love my dog. She is beautiful, smart, loyal, well-behaved, funny, a good dancer, and concerned for my well-being. In fact, she is the most wonderful dog in the world. What do dogs have to do with cold calling, you ask? I’m getting to that. When I […]

Think Before Spending


Money doesn’t go far in small business. Should we spend more on marketing communications? Buy a new laptop; desktop; tablet; smartphone; or camera?  Upgrade our website; CRM; billing system; cloud storage; phone or Internet services? Hire a new sales, customer service, or finance person? Enhance employee benefits? Create new products? And so on. Each opportunity […]

Reality Check: Expenses and Revenue


Last week, we launched a new series of business workshops called Mindful Profits. The first workshop in the series, The Profitable Idea, was a success, with each participant taking away profitability goals and a forecast for revenues, plus plans to increase sales. In addition, each participant received a business model, built by our on-site business […]