A Dog’s Lesson On Cold Calling

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Some thoughts from Mindful Profits founder Amanda Weathersby: I love my dog. She is beautiful, smart, loyal, well-behaved, funny, a good dancer, and concerned for my well-being. In fact, she is the most wonderful dog in the world. What do dogs have to do with cold calling, you ask? I’m getting to that. When I […]

Think Before Spending

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Money doesn’t go far in small business. Should we spend more on marketing communications? Buy a new laptop; desktop; tablet; smartphone; or camera?  Upgrade our website; CRM; billing system; cloud storage; phone or Internet services? Hire a new sales, customer service, or finance person? Enhance employee benefits? Create new products? And so on. Each opportunity […]

Adventures In Customer Service

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Big companies do it.  Small companies do it.  But most companies don’t do it: Make customer service a strategic advantage. LL Bean does back flips to make sure orders are delivered on time, even when their contractors do not.  Amazon takes returns, within a certain time frame, no questions asked, and processes refunds when promised. Most […]

A Penny Wise, A Latte Foolish?

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Pinching pennies?  Many of us are. Ever heard the slam on penny pinchers who spend money on cups of coffee each day?  One of the five money-saving myths is, “Take care of the pence and the pounds will take care of themselves.” Instead, go all out on the $400 espresso machine instead of spending $1,300 a year in lattes. […]