Story of Successful Lighting Entrepreneur

Light of an Entrepreneur’s Life

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An electrician’s journey to entrepreneurism In a small town in Northern California, there is a man who was an electrician for many years, working with a large electrical contractor. With one question, a a friend of a friend changed all that. “M., can you fix my grandmother’s chandelier?” He hadn’t worked on an antique lighting fixture before […]

Business Plan Evolution

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Always have a plan – even when it changes, all the time. Business plans take research, analysis, and, quite frankly, a great deal of work.  When you finish one, it seems as solid as stone. But as soon as the laptop’s proverbial ink is dry on the business plan, things begin to change. Gas prices […]

Do It Yourself World of Entrepreneurs

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How do you prioritize when you’re doing everything yourself? You’ve probably received a lot of promotional messages with a tag line sounding something like this: “Learn How To Launch An Effective, Do It Yourself Public Relations Campaign.” Another thing for you to do, all by yourself. Actually, you’re not alone: 78% of US businesses, or more than […]

A Dog’s Lesson On Cold Calling

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Some thoughts from Mindful Profits founder Amanda Weathersby: I love my dog. She is beautiful, smart, loyal, well-behaved, funny, a good dancer, and concerned for my well-being. In fact, she is the most wonderful dog in the world. What do dogs have to do with cold calling, you ask? I’m getting to that. When I […]

The Secret to Launching New Products

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Visibility is key According to consultant Jack Trout, US consumers purchase “the same 150 items, which constitutes as much as 85% of their household needs.”  This implies American consumers typically don’t stroll through stores wondering what to try today. If they did, launching new products would be vastly easier and customer loyalty statistics would be disastrous. […]