Do It Yourself World of Entrepreneurs

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How do you prioritize when you’re doing everything yourself? You’ve probably received a lot of promotional messages with a tag line sounding something like this: “Learn How To Launch An Effective, Do It Yourself Public Relations Campaign.” Another thing for you to do, all by yourself. Actually, you’re not alone: 78% of US businesses, or more than […]

Memorial Day Mindfulness

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Have fun this holiday but also remind yourself what Memorial Day really means It depends on whom you ask, but for many Americans, Memorial Day has become a much-anticipated long weekend when they can relax, eat hotdogs and go to the beach. According to Google, the top search queries on Memorial Day last year were […]

What Investors Want: Local or Big Chain Biz

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“Buy Local” is a draw for customers but do investors see it the same way? BY SOPHIE PETIT, Mindful Profits Program Manager My brother opened a frozen yogurt business three years ago in Severna Park and now has a second location in Arnold. He started this business with a limited-year plan to franchise then privately […]

Website Traffic = Sales?

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Online marketing: Visibility is key Online marketing is a blessing and a curse to small business owners. Actually, it’s more like a mysterious genie that showed up one day promising to skyrocket your sales. While online marketing, which includes social media, is a more affordable marketing platform, it’s also hard to track and see results. […]

Social Media & the Middle Class

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Can social media help rebuild the middle class? When people are together in a social context, many are on their smart phones socializing with someone who isn’t actually there. This, many believe, is the downside of social media. On the other hand, in the US, the middle class has been declining since the 1970’s due […]